The reporters found that, despite a weekend, the Oriental Foundation Motor City still seemed empty depression, venues tend Hong consumers and new car parked over the square in stark contrast.
Oriental Foundation Motor City scene is a microcosm of the entire capital of the automobile market, although China's vehicle sales in January were up 11.33% year on year and 13.81%, but the Beijing auto market in opposite directions, the data show that in January the capital decline in sales compared to last year by 50% to 70%, part of the dealer's sales fell in December last year by 200%! Group's sales headquarters in Beijing Beijing Health-related sources, January 5 Group Meeting in Beijing store sales less than 400 units. Guangzhou Honda Automobile Yizhuang stores often Xiaonan, chairman, also said in January the store sales fell by 50%.
known as a barometer of the national automobile market in the Beijing Asian Games Village Automobile Exchange Market as well. Data, January sub-city cars were sold in 2700, compared to last year dropped by 30% compared with last December dropped by 76%. In addition, sales of automotive sub-city has also undergone a significant change in the structure, 2.0-liter models sold more than half of total sales, 1.6 liters displacement models sharp decline in share of 2.6 liters or more share of the substantial increase in , sales of imported cars to become the main force. Deputy General Manager Jing-Hui Yan Ya City expects the number of sub-city dealers losses will reach 30%.
in a tough situation, capital dealers have done their best sales of mining in various ways to resist the winter, such as strengthening the trade-in services, the introduction of leasing license plate business, improve service levels, changes in sales patterns and expand the network of channels. However, compared with these measures, car dealers are much more quietly channel integration, and more thorough.
dealer channel integration between the merger is one of the manifestations. Large dealer groups not only have strong capital to withstand the storm, but also with outlets all over the country, limited car policy to the capital to digest the impact of store. Therefore, a large dealer group's ability to resist the cold much larger than the single-brand dealers. A large automobile trade, told reporters, a large group there are many branches, internal resources can be shared, although not a permanent solution, but can also alleviate some of the pressure limit of car policies. LEGEND Group Marketing stakeholders also said that future large-scale dealer group will play a more important role.
In fact, shortly after the enactment of the policy limit of vehicles, many dealers will actively brewing group to expand the network channels and increase market share. Information, including a large group of twenty or thirty into the automobile trade, including dealers Group has identified the listing to raise funds for expansion. There is also information displays, and some large dealers have planned to build car parks around Beijing, the park surrounding the acquisition of 4S stores, expand its network of channels and brand strength.
physical market car club president, said Su Hui, limited car policies, the automobile market, sales will inevitably decline in the capital, limited market dealers have been unable to feed all, estimated that about half of the dealers will be out of the market in June this year, Volume dealers out there will be mergers or situation.
a new round of channel integration, and not concentrated in the capital region, many dealer groups have also extended to the periphery, the channel sink to the four-tier cities. Statistics show that Beijing dragons, Abest, joint extension, a large car dealers, etc., have been planned around the second and third class cities in opening new branches, expand new channels and markets. become the focus of the work of auto dealers, which will bring a new enclosure movement dominate the market. the power to seek win-win business space. Jing-Hui Yan believes that the Beijing auto market, manufacturers and distributors should strengthen cooperation and build a unified platform for car replacement, car and automobile circulation experiential marketing platform marketing alliance between business platform, and rely on platform to carry out marketing campaigns above.
in new car sales channel integration, while integration of the channel used cars gradually rising. limits the capital after the introduction of car policy, trade-in business became the capital dealers survive hope. It is estimated that car ownership in Beijing has close to 500 million, the 200,000, dealers can generate substantial capital profits, used car dealer market, became the capital of vital importance. Group Meeting in Beijing official said Beijing Sales Division, Department of Beijing, the Group will establish a group-oriented used car sector, open up the used-car sales channel for customers to build a unified exchange platform and access road. The sub-city stakeholders said that Asia has decided to build a unified city used car online trading platform to help the capital to second-hand car dealers sold overseas, free license resources, pulling the City old motor vehicle market, Ltd, Beijing Fortune Dragon Co., Ltd., car rental companies, auto re-establishment of Beijing dragon Borui Services (Holdings) Limited, the business scope covers new car sales, maintenance, used cars and car rental transactions etc., to include vehicles from new car sales to scrap the entire chain, becoming the first company nationwide to cover the whole industry chain of auto service automotive services group. According to reports, dragons Borui will also vigorously develop modern means of transactions and services, development of a comprehensive electronic information system of trading services, the establishment of a full range of online auctions, online trading, online booking, online consulting services and other new services to meet the needs of different customer groups.
Some experts expect: national car Services Group, part of the city can avoid the impact of the policy limit of vehicles, which represents the direction of future automotive service industry. (Ma Lianhua)
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