Tuesday, March 22, 2011

ARPU is the designer , said the main impact of social determinants of game design

 Not a professional insulation with money, However, most of the time of my design work is linked with the money.
Obviously, in addition to common situation faced by the game designers. In other words, money is an important goal of our work, but not all of our action.
Frontierville
as an artist, you need to pursue beauty; but if, as a professional artist, you need to settle the markets and the beauty of this relationship, you need to know your operator for the Museum of Art, sponsorship, social networking site or other revenue sources the user to work, At the same time, you have to maintain a high level of artistic accomplishment, and even when Debu work yourself look less commercial.
This sounds a bit contradictory, but in fact, artistic and commercial sex is not natural enemies, the two are mutually reinforcing relationship. As a professional artist, you have to ensure that both aesthetic and commercial profits to strike a balance.
in social gaming, if you have a good design creativity, then you can let go to try, as long as you think you can increase the ARPU (game state Note: average revenue per user) to become, because the test design ARPU is an important measure of success. which means:
1. social travel design traceable measurement standards;
2. designers could not determine whether the creation of a number of new features to improve ARPU;
3. designers may not use the same measurement standard to determine whether the user feel the game is very interesting, or whether they get a richer gaming experience, the data can not be found by tracing their artistic standards are feasible.
4. In summary, the social design of the game depends on business operations, rather than artistic standards.
from the business point of view, you do not have to meet a number of do not understand game design, but still reserves the right to dictate people's preferences and standards, only whole-heartedly trying to innovate, as long as the user feedback results show that this design works on the line.
but for those of us who truly love the game , this situation is not ideal, because it means we can not be considered from the perspective of the designer This is two completely different concepts.
I'm not saying there are many social game, since each industry has its own problems and limitations, and to share in this is that I A number of problems encountered in the field. (This is the game State / gamerboom.com compiled, reproduced, please indicate the source: game state)

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